Robert Sams is the CEO, Lifeline Direct Ltd (LLD), Member of the Executive Leadership Team, Lifeline Australia (LLA).

Rob’s role is to provide direction, purpose and vision that in turn makes sure that our efforts are focused on those who seek our help and that the services we provide make an impact.

“Lifeline has a proud history of being in community, for community and with community, and this aligns well with my personal values”.